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One-time website vs builders, subscriptions and agencies
How a $399 one-time website compares with DIY builders, monthly subscription agencies and traditional agencies.
Other providers vary a lot, so the columns for them describe what is typical, not a specific company. Always ask about renewal prices and who owns the domain.
| Kingpin Sites | DIY builder | Subscription agency | Traditional agency | |
|---|---|---|---|---|
| Upfront cost | $399 one time | Low or free to start | Often a build fee, varies | Usually thousands |
| Monthly fee | None. $150 a year from year two | Monthly plan while the site is up | Monthly fee is common | Varies, often a retainer |
| Who builds it | We do | You do | They do | They do |
| See it before paying | Yes, free preview | You build it yourself | Sometimes | Rarely a full preview |
| Your own .com | Yes | Yes, often extra | Check terms | Check terms |
| Google Business Profile setup | Included | You do it | Often extra | Often extra |
| Time to a first version | One business day for the preview | Hours to days of your time | Days to weeks | Weeks |
When each one fits
DIY builder: you have time and enjoy it. Subscription agency: you want ongoing changes handled for a monthly fee. Traditional agency: you need a large custom site. Kingpin Sites: you want a finished, professional small business site fast, for one price, and to see it before you pay.
Read more: own domain vs Wix or Squarespace, what websites cost in 2026, our prices.
See your own website before you pay.
Get my free previewFree preview within one business day. $399 once if you like it.