What a contractor website needs (roofers, plumbers, electricians, HVAC)

Published 2026-09-26 · by Kingpin Sites

What a homeowner is really checking

Someone with a leaking roof is not admiring web design. They are answering five questions in about ten seconds: Do you do this kind of work? Do you work in my area? Are you legitimate? Can I see your work? How do I reach you right now? A contractor website that answers those five wins the call.

1. Say exactly what you do, at the top

"Roof repair, replacement and storm damage in Tampa and Hillsborough County" beats "Quality you can trust." Name the services and the area in the first line. It is also what Google reads first.

2. License, insurance, years in business

If you are licensed, show the license number. If you are insured, say so. If you have been in business for years, say how many. These are the trust signals that matter to a homeowner, and they cost nothing to show. Never claim something that is not true; it is also the fastest way to get in trouble.

3. Photos of your actual work

Before-and-after photos from your phone beat stock photos every time. Six real photos are enough to start. Add more as you finish jobs.

4. One clear way to get a quote

A big "Call" button that dials you on a phone, and a short form (name, phone, what needs doing) for people who prefer to type. Keep the form short; every extra field costs you leads.

5. Your Google Maps listing, matching the site

Same name, same phone, same address or service area on both. When they match, Google trusts both more. How to set up the listing.

What to leave out

Long "about us" essays, mission statements, sliders that move on their own, and anything that makes the page slow on a phone. Most homeowners look at your site on a phone, standing in the driveway, looking at the problem.

What it costs

One page that does all of the above is $499 one time at Kingpin Sites, logo and Google listing included. We build the preview first, free, so you can judge it before paying.